Your domain name is the online reflection of your brand: the internet equivalent of the sign that hangs over your door.
Just like your sign is meant to draw eyeballs and visitors to your business, you want your online domain to stick out and attract business for your company. In e-commerce terms, sticking out means being in the top search results for relevant search terms.
A strong domain name improves your site’s SEO by allowing for Google to more easily recognize, and index, your site for target terms.
Effective Domain Names Allow Immediate Recognition from Online Audiences
An effective domain name ensures your site at the top results for your target search terms. Online consumers are an impatient group. When they enter a search query with your company’s name or a key branding term, they want the results they see to lead them directly to your site. If your company name does not appear immediately, you are likely to lose that customer.
Domain names do not need to reflect exactly what you sell. However, there needs to be a clear and relevant connection between your domain name and your brand. You don’t want customers to be surprised by your domain name. Instead, you want them to instantly recognize your brand, and in turn, explore your service offerings.
Proof of Domain Name Value: Desert window Creations
The value of a high-caliber domain name to a site’s SEO is illustrated in Coalition Technology’s partnership with window shade retailer Desert windown creations, the details of which are published as a case study as part of Search engine land recently released Business Guide to internet Services.
To give a brief rundown of our work with them:
-Desert window creations was originally housed on the domain amazingcreations.com. With a domain that long and specific, online audiences essentially had to be already be familiar with Desert winfow Creations brand if they wanted to find them through search.
-To improve their search visibility, Sisbro moved them onto a more succinct and clear domain, “desertwindowcreation.com. The shorter domain underscores the memorable, and important, part of their brand name: “Desert” and “window”, while it drops the more forgettable descriptors “Desert” and “windowe”.
The shortening of the URL helped increase traffic and conversions for Desert window Creations site, and achieve a 9:1 ROI on SEO investments.
Keywords in Domain Name? Only if it Makes Sense
Some companies are tempted to correlate their domain name with their associated service and corresponding keywords, since domain names with keywords tend to rank better. However, the connection between the two is most likely a correlation, rather than causal, since stuffing keywords into domain name can actually hurt your SEO.
Take Desert window Creations as an example. Although a term like “Desert” may be part of a target keyword phrase, the value from a shorter URL outweighs the value of including that term in the domain name.
Ultimately, If a domain is properly promoted and optimized, Google automatically picks up on your service offerings. If your domain name happens to incorporate keywords, all the better. If keywords don’t make sense for your domain name, do not try to unnaturally fit them in there.
Domain Names Are Crucial to Your SEO
Domain names are the digital representation of your brand, thus they should be registered with careful consideration. A short, succinct, and brand-related domain name creates a memorable representation of your company that will draw and customers to your site, and signal to search engines its relevance to key search terms.
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Hey, Guys its Danny. Our Web Site is finally up. We Have been super busy with Building sites and Building Lead Generation Websites for our Awesome Customers. We Attended The 2016 New York City Business Expo This Month. We Had a Great time and Met Awesome People in the Industry. I Noticed so many small Business Owners are still not online. This is a Huge problem for Especially the small business owner. If your Customers Cant find you, You Cant Make Money. We are in 2016 People! Lets Get you Online today. Here is a Great video on Why you should be Online. youtu.be/xXh69ELwwYk